Our designers
Our four designers were chosen to cover the whole of bridal between them. Ellis Bridals brings more than a century of London craftsmanship, signature corsetry and classic romance. KR by Studio Ellis is its free-spirited younger sister: relaxed shapes, chic separates and boho styles made to dance in. Madi Lane and Serene design soft, effortlessly romantic gowns cut to flatter every figure. And April Banbury creates made-to-order couture, personalised down to the neckline, sleeves and embellishment.
That's the whole spectrum: timeless tradition at one end, a gown made just for you at the other, and everything romantic, relaxed and modern in between. Enough choice to find the one, never so much that you feel lost.

Ellis Bridals
Over a century of rich bridal heritage: classic British romance and timeless sophistication.

KR by Studio Ellis
Effortlessly cool, modern bridalwear: relaxed dresses, chic separates and versatile boho styles.

Madi Lane
One of the world's most sought-after bridal designers, loved across more than 30 countries.

April Banbury
Bespoke, wearable art, with the opportunity to completely personalise your gown.
